Puzzle Den

Color Rush: Tap the Ink, Not the Word

A color word appears in a different ink color. Tap the button for the ink color, ignoring what the word says. It is harder than it sounds.

About Color Rush

Color Rush is based on the Stroop effect, a famous psychology finding that naming an ink color is slower when the word spells a different color.

It makes a quick, surprisingly tricky brain game, and a great test of focus.

Color Rush at a glance

GenreBrain game
PriceFree, no download or sign-up
ControlsTap
Typical game length45 seconds
Lives3 per game
Works onPhones, tablets and computers, in any modern browser
Daily challengeYes, the same puzzle for everyone each day

How to play Color Rush

  1. Look at the ink. Ignore the word itself.
  2. Tap that color. From the buttons below.
  3. Keep a streak. For bonus points.

Rules

Levels and difficulty

More color options appear as you get answers right.

Scoring

10 points per correct answer plus a streak bonus. Daily challenge scores can be shared with friends.

Tips and strategy for Color Rush

History of the game

The Stroop effect was described by American psychologist John Ridley Stroop in 1935.

How we built and tested Color Rush

We tested question generation to make sure the correct ink option is always available.

Frequently asked questions

What is the Stroop effect?

The delay we feel when a color word is printed in a different ink color.

How long is a game?

45 seconds.

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Written and tested by Puzzle Den Editorial Team

Game design and testing. The Puzzle Den team designs, builds and play-tests every game on the site, and writes and reviews each guide. We check every level generator for solvability before a game goes live.

Published 30 September 2026 · Last updated 30 September 2026 · How we build and test games